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Forward Motion for Writers

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A blog can be a great promotion tool for a writer, once you find your voice. That's the tough part. The first thing a lot of writers do is start blogging about how-tos for writing, and that's not going to attract potential readers to the "brand you."

It also can take a long time to find your platform and voice. Mike Hyatt talks about taking four years to find it: http://michaelhyatt.com/4-insights-i-gleaned-from-building-my-own-platform.html A lot of people give up right before they hit it, because it is discouraging to see nothing happening and not understand why.

It requires a commitment of time -- at least a couple of quality posts each week. Otherwise people have no reason to return. Three a week is generally recommended because it'll give you visibility, but that's also a lot of posts to do while you're finding your brand. At the same time, don't over commit yourself. You don't want the blogging to take over and keep you from doing the biggest priority: Writing.

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