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I work in Intellectual Property, I even did Trademarks for a while. It's normal for a company to apply for trademark rights for terms that can provide for Brand recognition.

While I agree that "book" is going too far (who even refers to facebook as book?).

I'm not involved enough to know what they have to have proven to to have the trademark approved and registered by the patent office. It isn't just one patent office either. It starts in the USA and then they have to file in every country they feel neccessary to have that protection.

Having a trademark and wanting a trademark are two different things -- and neithe situation prohibits the company from putting any comments into their user agreement.

Anyway, I'm not concerned. I really don't see how they're going to get this through the trademark and patent offices.

**edited to add: I'm not an attorney; these are my observations based on working with attorneys**

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